Monthly Archives: September 2011

When Considering Your Brand, Go For The Gold!

Yesterday I attended a Morris County Chamber of Commerce breakfast where Steve Adubato, Ph.D, author of the book “You Are The Brand,” was guest speaker. His topic was “branding.” Branding is a concept that every business owner has heard of … Continue reading

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August’s Top 10 List For Effective Web Site Writing. (And why you should care!)

***This article was originally published in the August issue of my e-newsletter, The Evolving Web Site. To subscribe to this free e-newsleter, use the yellow sign-up box to the right of this blog posting.*** In my last newsletter, I shared … Continue reading

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Was your website written by a web writer? Your readers can tell in 7 seconds or less.

Writing for a web site is unlike any other form of writing. That is because people read web sites differently from the way they read newspapers or books. Or even this newsletter. Studies have show that people visit a site for no more than seven seconds before they decide to stay or click off. Continue reading

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