Are you a thought leader in your field?
Or are you a stealth expert?
According to Forbes.com a thought leader is:
… an individual or firm that prospects, clients, referral sources, intermediaries and even competitors recognize as one of the foremost authorities in selected areas of specialization, resulting in its being the go-to individual or organization for said expertise.
A thought leader is an individual or firm that significantly profits from being recognized as such.
On the other hand, a stealth expert is someone who is very good at remaining hidden. (Unless you are playing a popular video game, you probably don’t want to be one.)
You work hard at networking, and have many business associates and contacts online. But do they know the depth of your business knowledge? Are you giving them a strong reason to bring their business to you? Or are you taking a back seat and clearing the path for your business competition?
The more often people read your thoughts and views, the more they will trust and respect your business knowledge; business contacts will begin to think of you as the “go to” expert in your field. And it will be your name that immediately comes to mind when they want or need your type of service or product.
If you are ready to become a thought leader, and say good bye to your role as stealth expert, we can help you achieve your new and exciting status.
Laura Elton Marketing & Web Design (LEMWD) will partner with you to make sure that your potential clients discover your business expertise. Here’s how our two-pronged “LEMWD Thought Leader” program works:
LinkedIn Post Writing and Publishing: Every week we will write and publish on your LinkedIn page, a thoughtful, substantial post on a topic of your choice, 350-450 words in length. The post will provide information and insights relating to your business. We will supply an appropriate image.
Constant Contact Mailing: We will email your article to your personal list of contacts via your new Constant Contact eNewsletter. We will set up your Constant Contact account (if you do not already have one) and develop a great looking mailing that coordinates with your business logo and colors. Since these mailings are informative and not advertising, they are generally well received, and even looked forward to, by your recipients. (Of course, your contacts will always have the option to opt out of all mailings.)
This program is for the businessperson who either does not like to write postings, or simply is too busy to do so. The benefits of a consistent program of smart outreach to your potential clients are great and easy to achieve, so they should not be squandered.
Some clients like to give us a topic and want us to run with it. Others have precise information or opinions that they want included. And, final approval is yours, so nothing will ever appear in your posting or mailing that you don’t agree with or want published.
At LEMWD we have always recognized the importance of great content. What we define as great content is content that is:
- well written,
- meaningful to your reader, and
- clearly presented.
For more information, simply contact us today at: 862-432-2107 or at firstname.lastname@example.org.