Author Archives: Laura

6 Ways LinkedIn Long-form Posts Will Make You A Thought Leader

  “…you don’t have to be anointed as an influencer to build online influence.”                     Stephanie Sammons, socialmedia examiner.com When you share valuable insights and information via Linked long-form posts, good things begin to happen for you and your business. Here’s … Continue reading

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Marketing content, trendspotting and humor made simple.

  “Content is king.” – Bill Gates, 1996 “Content isn’t King, it’s the Kingdom.” – Lee Odden, 2012 “Nobody goes there anymore. It’s too crowded.” – Yogi Berra Sometimes it’s easy to report a trend. Other times not so much. … Continue reading

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Will Your New Prospect Think You’re A Thought Leader?

– Originally published Nov. 10, 2015 on LinkedIn Does this sound familiar? •You meet a prospective client at a networking event or other encounter. •You exchange brief hellos and business cards. •There is an interruption and you don’t have time … Continue reading

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How To Go From Stealth Expert To Thought Leader

Are you a thought leader in your field? Or are you a stealth expert? According to Forbes.com a thought leader is: … an individual or firm that prospects, clients, referral sources, intermediaries and even competitors recognize as one of the … Continue reading

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Got Purple Cow?

Have you heard about the Purple Cow? Do you know why your business needs one? And is it fully featured on your website? It better be, if you want to reach your full share of your product or services market! … Continue reading

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Why Posting on LinkedIn Will Help Grow Your Business

By now, most owners of business’s large and small know the importance of maintaining a presence in the social media. For business-to-business companies, LinkedIn is the number one “must” social media on the list. LinkedIn allows you to connect with … Continue reading

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Now Our Dog-Themed Tee Shirts Are Even Easier To Order

Hi everyone – I would like to thank everyone for their great reception of our new line of dog-themed tee shirts, “The Cool Dog Collection” which is part of the items we offer on our website http://itsmybestfriend.com. These tee shirts … Continue reading

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New Dog Themed Cards and Tee Shirts from ItsMyBestFriend.com

As many of you know, along with my regular web design business, Laura Elton Marketing & Web Design, I also create “websites by dogs for the people they love” via ItsMyBestFriend.com As an outgrowth of ItsMyBestFriend.com, we now offer dog-themed … Continue reading

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When Considering Your Brand, Go For The Gold!

Yesterday I attended a Morris County Chamber of Commerce breakfast where Steve Adubato, Ph.D, author of the book “You Are The Brand,” was guest speaker. His topic was “branding.” Branding is a concept that every business owner has heard of … Continue reading

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August’s Top 10 List For Effective Web Site Writing. (And why you should care!)

***This article was originally published in the August issue of my e-newsletter, The Evolving Web Site. To subscribe to this free e-newsleter, use the yellow sign-up box to the right of this blog posting.*** In my last newsletter, I shared … Continue reading

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